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Technical SEO is a method of optimizing websites to achieve higher rankings on search engines. Technical SEO encompasses many different techniques, but the content and website performance are the most important ones. Technical SEO can be difficult to master, but it’s worth the effort because you could lose out on vast amounts of traffic without […]

Every business owner knows that marketing is the lifeblood of their company. Without it, you can’t get new customers or keep your current ones satisfied. There are several techniques to go about marketing, and one way is outsourcing this task. What is SEO Marketing? What’s the point of SEO? Search Engine Optimization is vital for […]

The world of digital marketing is always changing. Strategies, content, algorithms, you name it. But it has particularly changed in the last few years, due to the abandonment of laptops and desktops in favour of more mobile devices (literally!). Mobile phones and tablets are now our preferred method of communication, and subsequently, advertising follows.

Social media is a massive part of marketing. In the modern industry, is very important for businesses to use social media. It not only spreads their message to improve brand awareness but also brings people together for interaction. Social media is effective for both B2B and B2C campaigns to attract customers and business services alike.

Whether you are starting a new business or you are already part of an established business but need more traffic, one of the most effective ways to achieve this is through search engine optimisation (SEO). Are you confused as to why your website traffic is low, has a high bounce rate or isn’t ranking highly in search engine results? This is most likely due to your outdated SEO strategy. The world of marketing is never stable; changes happen consistently and SEO is a vital aspect to upkeep if you want to revive your business.

It has been recently announced by Google that after 14 years of being used, the “nofollow” attribute has some updates. The "nofollow" attribute was originally used to suggest to the spiders that the link should not be used as a recommendation or ranking signal for various reasons.

Organic marketing is one of the best and most effective ways to build your company’s brand awareness and audience. In addition, it is super inexpensive, even free, so if you are starting a new business, organic marketing will be a great way to start advertising and attract the attention of customers.

  SEO Vs PPC It’s a hardcore topic to discuss. In simple terms, it’s nothing but whether you can stay unpaid vs. paid traffic. Don’t you feel astonished? That’s what exactly is implicit! Any successful marketing plan involves an ample amount of time and money. Selecting Search engine optimization vs. Pay per click depends on […]

You may have heard about these terms if you have been involved in SEO for the past few years, and they have recently been included in the maintenance of Google's quality standards. But what do they stand for, and what purpose do they serve?

  If you like to know what is SEO and how it works for your business to grow? Below, we have given the details briefly, which can help you to figure out the following information: What is SEO? How does it work? Factors that influence SEO Optimization White Hat SEO Vs. Black Hat SEO With […]

Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.

When Google announced that the new SERP snippets were to be customisable for various search results, this particularly excited SEO professionals, as this allowed space for enhancing your website results with schema, microformats, or the Google Search Console markup tool.

It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.

Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.

Social media has become one of the most effective tools for marketing your business. It is evidently very powerful and proven to be useful and inexpensive when used organically. However, it can feel very overwhelming for start-up businesses to use social media at first, especially with no knowledge of how to attract followers and customers.