New “sponsored” and “ugc” Attributes to Complement the “nofollow” Attribute

It has been recently announced by Google that after 14 years of being used, the “nofollow” attribute has some updates. The "nofollow" attribute was originally used to suggest to the spiders that the link should not be used as a recommendation or ranking signal for various reasons.

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Organic Marketing for Dummies

Organic marketing is one of the best and most effective ways to build your company’s brand awareness and audience. In addition, it is super inexpensive, even free, so if you are starting a new business, organic marketing will be a great way to start advertising and attract the attention of customers.

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SEO Vs PPC: Which is better for your business?

SEO Vs PPC It’s a hardcore topic to discuss. In simple terms, it’s nothing but whether you can stay unpaid vs. paid traffic. Don’t you feel astonished? That’s what exactly is implicit! Any successful marketing plan involves an ample amount of time and money. Selecting Search engine optimization vs. Pay per click depends on the […]

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What are the MC, YMYL, E-A-T acronyms used in SEO?

You may have heard about these terms if you have been involved in SEO for the past few years, and they have recently been included in the maintenance of Google's quality standards. But what do they stand for, and what purpose do they serve?

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What is SEO and How It Works for Businesses?

If you like to know what is SEO and how it works for your business to grow? Below, we have given the details briefly, which can help you to figure out the following information: What is SEO? How does it work? Factors that influence SEO Optimization White Hat SEO Vs. Black Hat SEO With that […]

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Is Facebook Dead?

Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.

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The End of Schema Ratings Spam in Google SERPs

When Google announced that the new SERP snippets were to be customisable for various search results, this particularly excited SEO professionals, as this allowed space for enhancing your website results with schema, microformats, or the Google Search Console markup tool.

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The Rise of Social Media “Stories”

It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.

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The Importance of Mobile and Responsive Web Design

Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.

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How to Use Organic Social Media for your Start-up Business

Social media has become one of the most effective tools for marketing your business. It is evidently very powerful and proven to be useful and inexpensive when used organically. However, it can feel very overwhelming for start-up businesses to use social media at first, especially with no knowledge of how to attract followers and customers.

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