Social media has become one of the most effective tools for marketing your business. It is evidently very powerful and proven to be useful and inexpensive when used organically. However, it can feel very overwhelming for start-up businesses to use social media at first, especially with no knowledge of how to attract followers and customers. If you are not taking advantage of social media platforms such as Facebook, LinkedIn and Instagram, it is time to act now! Social media can turn your business around and guide you in the right direction.
It is not a secret that for a successful outcome, you will need to have a strategic plan, as your followers will not triple by themselves. In order to get the results you're aiming for, without a doubt, you will need to invest plenty of time and consideration into your content strategy.
Not sure where or how to get started?
Luckily, the modern digital world has provided us with an abundance of e-courses that will teach you everything you need to know about social media, from a beginner’s level to an advanced level, at a later stage. The good news is that many of these courses are also free! Alternatively, you can visit our organic social media marketing services page, to see what we can offer your business. Whether you are looking to gain more organic followers, increase your sales and profits or promote brand loyalty, these are all possible.
These are some of the most popular and effective social media platforms in 2019:
The key is to post frequently in order to engage with your audience as much as possible. We use social media analytics to determine the demographics of your target audience, including age, gender and profession. We can also determine external factors, such as their location, how much time users spend on social media and how active they are on your website. This can provide us with suggestions on how to improve certain content and interactive posts.
You do not want to waste time targeting an audience or specific demographic that will not be interested in your brand. Another method of increasing brand awareness is through influencer marketing. Visual platforms such as Instagram are particularly notorious for this, although influencer marketing can be used in a positive way, to reach out to potential customers that share similar interests and goals with your business. However, influencer marketing can be quite demanding on a tight budget, as many start-up businesses do not have the revenue for this.
Therefore, it is better to start smaller and aim high! Following the basic organic social media tips can be enough to plunge your business into the deep end of such a competitive modern market.
The Rise of Social Media “Stories”
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.get more insight
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.get more insight