Background

Sotheby’s know how to sell homes. Every year, the luxury real estate company records $150 billion in sales across 75 countries. But even the most experienced companies know when to ask for help. Sotheby’s needed to boost sales in the Balearic Islands. The area is home to iconic Mediterranean destinations like Mallorca, Menorca and Ibiza. And that popularity is what makes the islands one of the most competitive real estate markets in the world. In other words, Sotheby’s wanted to attract high-net-worth-individuals (HNWI) in a region full of competitors also offering amazing properties. That’s why Sotheby’s knew they needed more than the best real estate to offer their customers. They first needed a first-class digital strategy to attract them.

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Solution

Assemble’s market-leading clients are experts in their field, and that’s why you’re our first reference point for research. Assemble conducted interviews and extensive research with Sotheby’s until we understood the real estate company as much as their own team. Our expert data analysts then combined that information with our market research to create a specially catered digital strategy. With the joint expertise of a world-leading real estate agent and a top digital agency, Assemble successfully launched SEO marketing and social advertising targeted at HNWIs

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Results

Here are a few of the fantastic results we have achieved to date.

  • 30%Increase inQualified leads (2017-2018)
  • 25%Decrease inCPL (2017-2018)
  • 150%Increase inConversion rate (2017-2018)
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