Assemble teamed up with Sotheby’s to attract the world’s most lucrative customers
Sotheby’s know how to sell homes. Every year, the luxury real estate company records $150 billion in sales across 75 countries. But even the most experienced companies know when to ask for help. Sotheby’s needed to boost sales in the Balearic Islands. The area is home to iconic Mediterranean destinations like Mallorca, Menorca and Ibiza. And that popularity is what makes the islands one of the most competitive real estate markets in the world. In other words, Sotheby’s wanted to attract high-net-worth-individuals (HNWI) in a region full of competitors also offering amazing properties. That’s why Sotheby’s knew they needed more than the best real estate to offer their customers. They first needed a first-class digital strategy to attract them.
Assemble’s market-leading clients are experts in their field, and that’s why you’re our first reference point for research. Assemble conducted interviews and extensive research with Sotheby’s until we understood the real estate company as much as their own team. Our expert data analysts then combined that information with our market research to create a specially catered digital strategy. With the joint expertise of a world-leading real estate agent and a top digital agency, Assemble successfully launched SEO marketing and social advertising targeted at HNWIs
Here are a few of the fantastic results we have achieved to date.
Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.