Your consumers spend three hours a day on social media. Burger & Lobster wanted their customers to drool over its food while they’re online.
If you can make the combination of burgers and lobsters a successful dining experience, you know how to run a business. And the team behind Burger & Lobster knew that its customers always need to feel excited about visiting its restaurants no matter the time and place. We spend an average of three hours a day on social media. So it was vital to Burger & Lobster that its platforms made people drool with excitement.
Assemble’s clients love what they do and Burger & Lobster are no different. They didn’t want a creative agency to reinvent the wheel. They wanted a partner who knows how great their restaurant is and knows how to show it off on social media. We know that more time spent with your brand increases the chances of a relationship developing with the customer. So Assemble created fun and addictive gamification content on social media to get users returning to Burger & Lobster channels. Assemble studied Burger & Lobster tone of voice to ensure the personality of the brand was consistent across all social media channels. Our distinctive voice meant Burger & Lobster was instantly recognisable with our amazing content. Assemble’s data analysts guaranteed that all our social advertising was reaching customers most likely to visit Burger & Lobster. You can create the perfect marketing campaign, but your money’s wasted if it’s not reaching the right audience
Here are a few of the fantastic results we have achieved to date.
How to Use Organic Social Media for your Start-up Business
Social media has become one of the most effective tools for marketing your business. It is evidently very powerful and proven to be useful and inexpensive when used organically. However, it can feel very overwhelming for start-up businesses to use social media at first, especially with no knowledge of how to attract followers and customers.
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.