Data driven foundations to scale your business online
iPhotography is the provider of one the worlds most in demand online courses for all things photography. Using a mix of email and referral marketing to date, Assemble was approached to provide a growth strategy for SEO marketing and social ads. Online courses are one of the most competitive niches in eCommerce and defining the right platforms and tactics are key to keeping your ROAS positive.
Without any discernible approach to reporting and lacking any tracking across the funnel, Assembles first job was to close that gap in insight. Our digital analytics team mapped a complex eCommerce funnel and developed naming conventions to then implement tracking across a customisable data layer. Working with the client to understand their KPI’s we designed and built a Google Data Studio dashboard to visualise iPhotography’s eCommerce funnel in high fidelity.
Digital analytics has truly helped transform iPhotography’s insights into their business, particularly around their revenue stream traffic sources, customer journeys and the touchpoints and bottlenecks that can be improved on.
The world of digital marketing is always changing. Strategies, content, algorithms, you name it. But it has particularly changed in the last few years, due to the abandonment of laptops and desktops in favour of more mobile devices (literally!). Mobile phones and tablets are now our preferred method of communication, and subsequently, advertising follows.
Social media is a massive part of marketing. In the modern industry, is very important for businesses to use social media. It not only spreads their message to improve brand awareness but also brings people together for interaction. Social media is effective for both B2B and B2C campaigns to attract customers and business services alike.
Organic marketing is one of the best and most effective ways to build your company’s brand awareness and audience. In addition, it is super inexpensive, even free, so if you are starting a new business, organic marketing will be a great way to start advertising and attract the attention of customers.