New concept events have no history or loyal customers in the regions they visit. That makes your online marketing responsible for the success of your idea. But the team behind the international Jurassic Kingdom festival didn’t want to just play it safe in one area. They wanted to launch a new festival showcasing dinosaurs in five different cities across the UK and Europe. That approach is high cost, high reward, and high risk. So a digital SEO agency that can launch one-off events wasn’t enough. Jurassic Kingdom needed a partner with proven experience generating excitement for a festival time and again.
The demographic most likely to buy tickets to Jurassic Kingdom was families and youth organisations. We built audiences of similar interests to family focused events and products to begin prospecting. Assemble’s expert team of data analysts partnered with our experienced copywriters to design targeted ad campaigns across social and SEO. Our work increased conversion rates on the platforms by 30% and led to sales across 5 cities and two countries of 250,000 tickets.
Here are a few of the fantastic results we have achieved to date.
Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.