The Magic Lantern festival had one chance to make a success of its business
When you host a pop-up event, you have one chance to sell tickets or your business can fail for good. And as if that isn’t enough pressure, imagine trying to promote a festival that no one has heard of. That was the challenge facing the Magical Lantern Festival. The company’s owners wanted to bring new exhibits and beautiful light installations to people of all backgrounds. And they wanted to start in London, where customers aren’t short of attractions. So how do you build excitement and draw crowds to an event that’s never taken place?
Assemble knew that while a new and untested festival concept with 50,000 tickets to sell created pressure for the festival’s owners, it created opportunities online. The website content associated with this festival was particularly attention grabbing and perfect for a social ad campaign. Aligning that thumb stopping content with messaging that created a sense of urgency and targeting that was agile, responsive and data backed proved a winner. This strategy continued to define our content and the excitement we generated helped the festival expand to over 5 cities in the UK and sell upwards of 250,000 tickets. Our expert data analysts performed market research and customer analysis to boost conversion rates on social media by 30%. Assemble also developed specially-designed flash sales to build a sense of urgency for ticket sales and deliver a profitable Return on Advertising Spending (ROAS).
Here are a few of the fantastic results we have achieved to date.
Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.