Like any startup, ONTO needed a digital marketing strategy to scale their business and keep investors engaged.
Onto are a fast growing start-up launched in 2017 as Evezy, who have recently achieved series B investment and now own the largest electric car fleet in the UK. An innovative concept of car ownership through car subscription that has truly disrupted the automotive industry. Assemble has been part of that journey from its beginnings and we really get what a start-up needs from a digital partner. We quickly identified areas of high value on search and social for Onto’s objectives both from an investment and a customer acquisition perspective.
At Assemble we know how to get a startup growing. With Onto, that meant growing awareness and visibility that car subscriptions were a cost effective and flexible alternative to traditional leasing or car finance. Forming a strategy for digital marketing our teams analysed competitors and trends defining target keywords and immediately launched search ad campaigns to compliment our SEO efforts. We optimised Onto’s website from a technical perspective and established quick loading times, mobile-friendly pages and no broken links or crawl errors. Content is king when it comes to organic and Assemble crafted content for Onto that closed any gaps with their keyword competitors. Like many successful start ups the business concept is new but effective, we knew social ads had high potential for Onto and Assemble set up and managed prospecting campaigns to both build awareness and acquire new customers as Onto scaled through seed, series A and series B investment. With investors reporting is key and so is sensible decision making, Assemble developed custom digital analytics dashboards, which gave the team at Onto easy access to the metrics they needed for investors but also helped them make data backed decisions, which have proven highly effective.
Here are a few of the fantastic results we have achieved to date.
10Number of1-3 google position for target keywords
Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.