Steinway has trusted Assemble with full control of its digital marketing strategy for seven years.
Background
Steinway & Sons, founded in 1853 handcrafts the world's best and most sought after pianos. Traditional marketing methods like print advertising had served it well since 1857. Steinway had sold over 500,000 pianos to music royalty and actual royalty, as well as everyday players like you. However, the company’s owners knew an traditional approach to advertising was no longer enough even for an established business. That’s because over 81% of consumers in the UK now shop online and the number grows every day. Seven years on, our partnership has gone from strength to strength. Assemble now manages Steinway & Sons combined search strategy, programmatic, paid social, digital analytics, social media and web products overseeing the whole digital strategy and online marketing funnel with a truly integrated digital approach.
Solution
Steinway needed a digital agency they can trust to help them grow online, and that’s when Steinway approached Assemble Digital. We talked about the company's online marketing goals and Assemble instantly got to work. Assemble has built an integrated digital strategy which has created online marketing campaigns that deliver significant Return on Advertising Spending (ROAS). Building social media marketing strategies that engage and grow Steinway’s ten of thousands of followers. Delivering online sales in the nascent market of luxury e-commerce. Driving visibility and accessibility with a dominating SEO strategy, regularly placing Steinway in the top 1-3 positions on Google for relevant keywords. Prioristing transparency and data backed decision making with a bespoke digital analytics platform to advise where to invest in Steinway’s digital strategy.
Results
Here are a few of the fantastic results we have achieved to date.
