TikTok wanted Assemble to help one of the world’s biggest brands get bigger
TikTok is one of the planet's fastest growing social networks with over 1 billion active daily users globally and the launch pad for some of the world's most viral content. As part of their evolution as a platform TikTok have been developing their ad offering and approached Assemble to partner with to help drive awareness and conversions across EMEA. With the key focus being on SEO marketing delivered in multiple languages and multiple regions.
Assemble built a combined search playbook, which has allowed us to be more strategic in our approach, ultimately heightening visibility. Localising our SEO strategy rather than translating, was key to performance across five languages, from keyword to website. Focusing on the on-page technical elements and optimisations for SEO, while working with our native speakers in our team gave us the edge to align output and close any content gaps. Using paid search to complement our organic efforts was key and we developed a custom digital analytics dashboard with blended data to provide real time insights in order to fine tune our paid/organic campaigns and meet TikToks KPIs.
Here are a few of the fantastic results we have achieved to date.
30Number of1-3 google position for target keywords
When Google announced that the new SERP snippets were to be customisable for various search results, this particularly excited SEO professionals, as this allowed space for enhancing your website results with schema, microformats, or the Google Search Console markup tool.