Tileyard Education needed help building interest online in their higher education courses
Tileyard Education is a cutting edge institution for further education in music. Offering BA and MA degrees in a variety of music disciplines. In a competitive market, which Tileyard Education sought to disrupt with their extremely close connections to the music industry and based in one of the UK’s music industry hubs - Tileyard Studios. Assemble, as a digital agency were approached to develop a search and social ad strategy to increase visibility amongst the target audience and to help improve the ROAS overall online.
An important factor during campaign set up is the importance of audience insights. To ensure this wasn’t overlooked we utilised Facebook and Google analytics for extensive competitor analysis which enabled us to plan highly effective, strategic audiences. As a result, we have developed a range of audiences for each of the campaigns that address the different demographics who aspire to higher education.. Each audience set had tailored ad copy and creative to ensure that they resonate with the brand and our messaging.
Here are a few of the fantastic results we have achieved to date.
Everyone knows Facebook as a fun website where you can catch up with friends and share photos and posts to the world. It started as the original place to make friends. Nowadays, some people say that it has become almost a clickbait with its multitude of paid articles and advertisements.
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.
The Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.