Digital Marketing starts with a little science, builds with a little art and then succeeds with a whole lot of smart work. We do it all.
We form strong and thriving partnerships with people, be they exciting startups or world dominating brands, it's the performance that matters.
The understanding comes after the action. Here's some of the key insights we've picked up along the way.
The End of Schema Ratings Spam in Google SERPs
When Google announced that the new SERP snippets were to be customisable for various search results, this particularly excited SEO professionals, as this allowed space for enhancing your website results with schema, microformats, or the Google Search Console markup tool.
get more insightThe Rise of Social Media “Stories”
It all started back in 2013 with the rise of Snapchat, which is now one of the most popular social media platforms in the world. Snapchat created a unique “story” feature that everyone could see, but only for a short period of time: the post would disappear after 24 hours. It became a huge success and users started to interact with Snapchat even more than before.
get more insightThe Importance of Mobile and Responsive Web Design
Did you know that in 2019, approximately 52% of users worldwide use a mobile device for internet browsing? This is in comparison with desktop browsing at 45% and tablet browsing at 4%. Although just over half of the population leaning towards mobile devices may not seem very drastic, this figure compares with one of 2015, when desktop browsing was the principal method, holding around 60% of user preference.
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